Wednesday, 1 June 2011

Optimism in Champagne-Ardennes


In the cathedral at Troyes, Louis the Stammerer (see our Alsace blogs) was sworn in as Emperor in 878. The ceremony took longer than expected. Today, Troyes is home to the Lacoste © brand. Created by 1920's French tennis star René Lacoste, the famous shirts were marketed in the US as "The status symbol of the competent sportsman". In the UK, the slogan was "Never mind, Tim, at least they'll keep you warm". The stunning medieval city of Troyes is twinned with Chesterfield in the UK, which has the edge, at least where sofas are concerned.

Troyes was the birthplace of Émile Coué, pharmacist and hypnotist, remembered for "Every day, in every way, I'm getting better and better", which he did, until his death in 1926. Coué advocated optimistic autosuggestion, by which, "Any idea exclusively occupying the mind turns into reality." I'm therefore concentrating exclusively on the thought that these articles are getting better. If Coué was right, they will. The same can work for you too - these blogs will SEEM to be getting better. Just believe.

La Résidence - THE French Property People

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