Thursday, 5 May 2011
Volcanoes and biscuits
The noxious volcanic waste which fell on the Auvergne all those years ago now provides the allegedly beneficial trace elements in Volvic mineral water. Volvic also produces a range of fruit drinks called Touch of Fruit. (In the USA the name was changed to Volvic Natural. I wonder why.) Volvic is now owned by food giant Danone, most famous for the probiotic Über-yoghurt Actimel. Apparently, probiotic bacterial cultures can assist the body's naturally occurring gut flora, strengthen the immune system and even combat excessive alcohol intake. Surely worth a try. In 1987, Danone acquired European biscuit manufacturer Général Biscuit, not to be confused with the architect of Italian unification General Garibaldi.
The ancient province of Bourbonnais gave its name to the House of Bourbon, which was undisputed market leader in the supply of quality French kings from 1589-1848. The first to "grow" the Bourbon brand was Henry IV, whose stated ambition was that every one of his subjects should have a chicken in his pot on Sundays. No mention was made of stuffing. Or the remaining days of the week. The House of Bourbon also gave its name to the Bourbon Biscuit, which was invented in 1910 in Bermondsey by Peek and Freans, who had previously invented the Garibaldi Biscuit (see above. On second thoughts, don't). Peek and Freans are now owned by Nabisco, whose European biscuit operations were acquired in 1989 by lactobacillus leviathan and Volvic parent, Danone. There. I knew it would all tie up.
La Résidence - THE French Property People
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